chemicalclarity

Cumulative damage.

Hundreds of thousands of searches don't result in hundreds of thousands of sales.

It sounds like you guys are doing reasonably well though . Stick with it.

If you've got the time. I'd suggest learning some basic SEO, and focusing on your content. With niche products, it's really not that hard. It just takes consistency. If you're passionate about bringing buckets of worms into the home, it should come pretty easily

Google's adtech training and certifications are free to complete too. It's a good idea to do the fundamentals even if you don't intend to run the account. There's a lot of bullshittery out there, so it's worth having a decent foundation.

Now for my question, what would you say are the required foundations before jumping into an endeavour like this? Why did you go with indoor vermiculture? Passion, gaps in the market? I'd love to know.

That's frikking awesome. I hope you smash it out of the park!

If you want a few tips on the Google stuff, just pop me a message. They've started making suggestions which are great for their bottom line. Not necessarily for startups. (I won't solicit)

Sounds like you've got a solid handle on it already. I hope your next ama is on building an empire of worms.

Best. Thanks for a great AMA