boomgnade
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boomgnade372 karma
Kickstarter is probably 70-75% of our income but it helps us actually get product into stores. Once we fulfill a kickstarter and our games get into stores we usually get a nice bump of income from these stores buying games but they get them at 50% off so our margin is worse.
boomgnade189 karma
You need to bring your own crowd to Kickstarter and know your'e going to be funded on day 1. For me, this meant spending over a year pounding the pavement and going to conventions to play my game with strangers. Once you build up a mailing list and you're funded, you can start spending money on online ads with fb, reddit, boardgamegeek etc.
boomgnade178 karma
I would wean myself off of retail stores before Kickstarter. Kickstarter lets me go direct to consumer and I have colleagues who are doing this full time and ONLY sell their games on KS.
boomgnade177 karma
To be fair, the game was well funded before the AMA. I did schedule this during a slower time of the campaign though so it could get my proper attention. Doing it on launch day would be silly.
boomgnade448 karma
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