boomgnade448 karma2018-10-02 14:13:20 UTC
View HistoryShare Link
boomgnade372 karma2018-10-02 14:16:58 UTC
Kickstarter is probably 70-75% of our income but it helps us actually get product into stores. Once we fulfill a kickstarter and our games get into stores we usually get a nice bump of income from these stores buying games but they get them at 50% off so our margin is worse.
boomgnade189 karma2018-10-02 14:24:22 UTC
You need to bring your own crowd to Kickstarter and know your'e going to be funded on day 1. For me, this meant spending over a year pounding the pavement and going to conventions to play my game with strangers. Once you build up a mailing list and you're funded, you can start spending money on online ads with fb, reddit, boardgamegeek etc.
boomgnade178 karma2018-10-02 15:09:05 UTC
I would wean myself off of retail stores before Kickstarter. Kickstarter lets me go direct to consumer and I have colleagues who are doing this full time and ONLY sell their games on KS.
boomgnade177 karma2018-10-02 15:08:08 UTC
To be fair, the game was well funded before the AMA. I did schedule this during a slower time of the campaign though so it could get my proper attention. Doing it on launch day would be silly.
Copyright © 2014 BestofAMA.com, All rights reserved.
reddit has not approved or endorsed BestofAMA, reddit design elements are trademarks of reddit inc.