birddp

Have you checked out How2Recycle? how2recycle.info. REI private label uses the program, you'd be a great add. On package recycling label that follows FTC guidelines - and can label any material.

Thanks! Couldn't agree more.

Hi Doug - sustainability professional here, working in corporate sustainability consulting. Also amateur photographer and writer. Experiencing the outdoors is a huge and important part of my life. I think if more people, especially kids, are connected with the world around them it can provide huge benefits for human health and global sustainability.

Questions: 1 - What is the biggest impediment from business transitioning from a linear take-make-use to a more sustainable model? 2 - How do we get more people outdoors? I’d like to use my photography and writing to attract more young people. I also have a friend that is getting ready to travel to all 59 national parks in a year-ish, and will blog/video (he’s looking for sponsors…). What do you think will work?

How do we do a better job of translating traceability and sustainability information to every day consumers, especially those that aren't "dark green", or aren't green at all? What message do you think resonates the most?