beerspeaks

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Hi Denny. Whiskey, and bourbon in particular, are obviously in a very good place right now where distilleries are maxing out production to meet demand. This obviously comes with some pretty big obstacles given the amount of time it takes to deliver a quality product.

Can you tell us a little bit about how you balance the patience needed to put out a good product, vs. the inevitable push to get bottles on the shelf to make money?

And, what steps are being taken to ensure the longevity of the Heaven Hill brand to weather the ebbs and flows of the whiskey market.

Thanks in advance!

Lean back.