anonlungent

Engadget did an article on the helmet and his stage setup.

The other half of the luminous pair takes the form of the artist's trademark logo: his head. There are actually two different versions -- one completely covered with LEDs, and another simpler one with neon-lined edges. We got to check out the neon one, which weighs in at over eleven pounds. Though both are essentially the same, the LED model weighs almost three times as much. On both, there's a camera up front that shows a view of what's going on outside, since the entire helmet is completely solid and there aren't any eye holes. There's a set of color video goggles on the inside that displays whatever the camera sees, so all interaction with knobs and sliders has to be dealt with in a different perspective. Essentially, he appears to be looking straight outward, but sees what's going on below him. There are also eight fans around back to keep cool while spinning tracks. (The LED one has six on the rear and two in the neck area to stimulate air-circulation.) We were also told the LED helmet sports over 1,000 individual diodes alone

There was a similar story on This American Life recently. It's definitely worth listening too/reading.

The story of how you pitched a business plan to Mike and Jerry about monetizing Penny Arcade is well known, but what was it about their comic in particular that made you think "there's an opportunity here"?