andyrdunn

It is absolutely NOT a necessary sacrifice.

Our quality metrics and our net promoter score are actually increasing. That said reading this is a reminder that we still have miles to go.

Where are you? We'd love to have you to a Guideshop to see the product and make it up to you. We'd also love to intro you to our latest assortment, which I think is the best yet in terms of across the board design and quality.

Alternatively let me un-earth your dialogue with the Ninjas and figure out how to solve for what's gone wrong and what we can do.

Send a note to [email protected] and reference this exchange and we'll get on it.

That's amazing on your script.

Are you an engineer? Where do you live?

I think the smartphone is the biggest disruption to retail since the automobile. The internet was just the beginning. Now it's the internet at your fingertips.

We have a huge vision @Bonobos for how data science, mobile, and how online and offline retail are going to collide. What we're doing right now as a first step is building a world-class engineering, product management, UX, and design team here in our offices in NYC.

We're looking right now for a stellar head of product management -- what some would call a head of product, others would call a growth hacker or head of growth. If you know who we should talk to, let us know.

PS I think this impacts men and women in equally exciting ways; wait till you see what we're doing with www.AYR.com. Right now it's just an email splash page, but a lot more to come there once we have a live site.

Lots gets re-stocked. Other stuff sometimes goes to Nordstrom Rack or to a sample sale.

One of the reasons e-commerce is such a tough business, and has so few IPOs (excited for ZU to come out tomorrow!), is that free shipping and returns erode your margin if your primary business is selling other people's brands.

I've written about this in an essay called

E-Commerce is a Bear https://medium.com/what-i-learned-building/d233f02d52a5

According to Medium it's been read some 23,000 times, which is bananas when you see how boring and technical it is.

What's exciting about what Bonobos and AYR and MaideGolf are doing -- our family of brands -- and what companies like ASOS and Warby Parker are doing, is we're vertically integrated into our brands -- which means we own a very different gross margin structure than someone selling third-party brands as their core business.

As a result, we can afford meaningful free shipping incentives.