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I think it's a really interesting idea.

Whilst I don't agree that the advertising industry needs to be overthrown (it allows people to read/watch content for free, not everyone can afford or is willing to pay, and I don't think that should mean they can't have access to it), I don't think there's anything wrong with having the option to pay and not be served any adverts.

My question is - what does it mean for a writer in real terms? Should they expect more revenue from you per 1,000 reads, than from advertisers?