Wrathwilde

Let me give you some perspective on what a disaster your name change is going to be. “Scott’s cheap flights” says it all, and immediately gives one’s memory a jog… my first thought was oh yeah, I remember that guy, I really need to bookmark his site. And that’s after having forgotten about you for 5+ years. If I come across “Going” in 5 years, I’m going to have zero clue as to what the company does, and no reason to associate it with Scott’s cheap flights, and no reason to choose it over other commercial sites, as you’ll have disconnected your brand from its reputation.

Imagine if the Heinz family decided their Ketchup was to be rebranded…do to everybody’s efforts, and decided to drop not only the Heinz name, but the ketchup identifier as well, repackaging their product as “Topping“. What effect do you think that would have? If you said “catastrophic”, you’d be right. The only way Heinz could even hope to retain even a fraction of their old market share is to print on the new labels, in big print “Formally known as Heinz Ketchup”… and if you need to keep reminding people of who you were, you should have never changed your name.

On another front, say they don’t remember your name, but remember it was “something” cheap flights. If they look up “cheap flights” they’ll get lots of results, but will likely recognize “Scott’s Cheap Flights” as… that’s the one!

Say they don’t remember Going as the new name, because it’s generic as fuck, why would they? The only way they’re going to be able to determine if you’re indeed the site they’re looking for is if you basically handcuff “Going” with the phrase “Scott’s Cheap Flights”… forever. Because if you don’t, you’ll find your company in sharp decline… unless you have extremely deep pockets, and a decade long ad campaign big enough to make your brand name instantly recognizable, like Travelocity or Expedia. Which I seriously doubt.

If a marketing agency is helping you with this it’s because they see dollar signs, it’s going to take an extraordinary amount of money just to keep you from going into sharp decline (unless you keep a solid parallel presence as Scott’s Cheap Flights” as well).

The name change literally has no upside. It’s has no reputation, no name recognition, no emotional/personal hooks to engage memory retention.

Even if you manage to avoid a severe drop off when you’ve fully decoupled the original name, I’m 99% certain you’ll still go into year over year user decline, unless you significantly increase your marketing.

Now lets say your old website automatically redirects to going.com, and I get there from an old bookmark I had. If your new site doesn’t announce it was formally known as Scott’s, I’m going to assume some corporate asshat bought the rights to your old domain to scam the unsuspecting.

If you want to make sure people realize it’s a group effort, do so on your website, call them “Scott’s Cheap Flight Battalion” or something, give the group their own “about” page. Get some professional flattering portraits done, give them a bio (punched up by a talented copywriter to fit whatever group dynamic your collective identity suggests), let those who want to opt out, do so.

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Is there a separate component that affects energy levels. I know that 25 years ago I was muscular, but my endurance was lousy. On mushrooms I never got winded, seemed like unlimited energy, no fatigue, run flat out for a hour, no problem. Not on mushrooms, run for 5 minutes and I’d be gasping for breath and clutching the sharp pain in the side of my ribs.

One of my best friends and I took an elderly gentleman out for a mushroom trip, he was in his late 60s. He took us out on a 2 mile hike (pre mushrooms), and he was stopping every 3-4 minutes because he was winded. On mushrooms, we took that same hike, and he completed the whole thing at a steady pace, never had to stop, never winded.

Do we know why magic mushrooms can keep people from getting winded? Does it prevent the build up of lactic acid in the muscles, or dies it allow more oxygen uptake in the bloodstream.

Well, in the case of the elderly gentleman, I was sober for both hikes, so it was my observation of him not having any difficulty or shortness of breath on mushrooms (when it was painfully obvious on the first hike the day before). The first time there was no chance in hell he could keep up, even at an extremely leisurely pace (he had warned us this would be the case ahead of time), the second time he kept up with the normal pace of two guys 40 years younger than him… a much quicker pace, and he did it without issue, and without labored breath, and without a single stop beginning to end. The first hike, and I’m not exaggerating, it was probably “hike” for 4-5 minutes, rest for 1-2, hike for 4-5, rest for 1-2, he was not in good physical shape at all.

The company I’m at has a 4 day, 40 hour work week… that has become a mandatory 5 day 50 hour work week (until further notice… which started 2 years ago), with just about every 3 out of 4 Saturdays also being a mandatory 1/2 day, so our 4 day work week is essentially a 5 1/2 day work week.