ThePegasi

@JO:

Misuse of the word "chemicals" is neither truth nor helpful. You have a good message, I genuinely believe in what you're trying to do, but lazy use of language is hurting it, not helping it. Focus on dangerous ingredients themselves rather than saying things like "chemicals" (as other have stated, everything is a made of chemicals), and you'll actually increase awareness, rather than just increasing confusion and misinformation.

Stop funneling money into useless demonstrations that don't make a shit of difference. Re-open the education department that got sidelined, I think teaching kids to respect animals - whether they go animal rights or not later in life, will at least stop some of the nastiest cruelty cases I see day in day out..

I think this is incredibly important, to the point where I think it should be considered as a governmental responsibility as well as something I'd like to see PETA do, though obviously this would be a balancing act and the approach would have to be different on each front. For the government's part, if they're going to have laws regarding cruelty to animals (which governments absolutely should) then the basis and ethos of these laws need to be a part of civil education. Pretty much any issue like this needs a solid basis of integration in to education systems to address a key aspect of changing views and attitudes at a point in life where it matters and is likely to have the largest and most lasting effect*. Due to the fact that this an issue founded on empathy and respect for other living things, focusing efforts on people who are the age where these mental processes really start to come to the fore (basically right through primary and secondary education) is basically essential if you truly want to have any kind of wider social impact in the long term.

I also think this logic supports the online focus. Even aside from all the other reasons for focusing on online campaigns, the fact is that the majority of kids this age are spending a lot of their recreational time online. If you want to make a difference with this key demographic, the two headed approach of school and their main social medium is basically essential.

*Wow, I apologise for that horribly formed sentence, my brain is too melted to do any better...

Typing under the influence of I don't give a shit.

Not even once.

The final nail in the coffin for me, came after I handed in my notice: By choosing to do a [1] print ad with Britain's Got Talent winners Ashleigh and Pudsey (A pedigree dog, parents are breeders, animals in entertainment) that flies against two of their slogans "Animals are not ours to use for entertainment" and "Boycott breeders" - hypocrisy at its finest

I assume it's not worth pointing such things out to them, or do you not even have a channel to the people who make the decisions for such campaigns (based on what you said about stateside control)?

But either way, that is pretty horrible considering the strength with which others doing the same thing are condemned by many within the organisation. I wonder if the person who pitched that idea would eat a burger if it would "help the cause."

I am billionaire, genius, playboy, philanthropist.

Imagining a Russian Tony Stark.