SunlightVector

What you really need is to bring it to the local board game shop along with some snacks. Don't tell them you made it, tell 'em you found it! Those people have a way lower chance to like it "for your sake."

Have you posted to any product or design subs to get their take?

About the appearance: I tend towards a positive impression of it, I'm certainly intrigued by the cut-wood appearance and I could see how it would look sleek in my house. However, the text which creates the game itself is too under-emphasized, particularly in the case of the Magic Susan. I believe this was a valid decision for the sake of minimalism, but it inhibits the board's ability to communicate, "I'm a game!" The arrow board in particular is very attractive, so I think it's a tweak away from its final form.

I have a few ideas for how to increase the sales. One, like /u/Mikeydoes[1] said, SEO the shit out of your site. Also in the vein of what others said: there needs to be some footage of this thing in play, to get the idea across to a casual viewer. My additional idea is that the arrow board (the Repartray as you call it) gives me a strong fantasy, storybooky kind of vibe. I'm not sure exactly how you would work that angle, so I say it for what it's worth.

Ultimately I think the appearances are not the issue, but rather the exposure, and the fact that the board games just a little abstract at first glace. If you hadn't told me they were games, I might not have known. You might be able to work this with rebranding, calling it a drinking game, calling it a cutting board that's also a game, whatever you end up doing. Maybe a supplementary rule book (rule CARD?) could add needed context without cutting into your bottom line too much. Hopefully something here is useful to you.