ScatLabs

Thanks for your reply mate.

Keep up the good work and you guys have definitely been an inspiration for us, and giving us some goals to work toward!

Where do you think the I dustry is moving? Do you notice a serious movement toward sustainability or is there more greenwashing than action, especially from the larger brands?

Also, how do you think digitisation is going to impact the industry, and is this something the Allbirds team is looking into?

All the best and I'll be reaching out for a collab in a few years :-p

Hi Joey, thanks for time. Really hope you can answer some questions.

First off, Great work on reporting the carbon footprint of your shoes, I really think this will be very important movi g forward. I really think nations need to start putting tarrofs on high energy products in order to push product producers toward lower/zero carbon products.

I am also working on a Startup in the footwear space where we are upcycling wastestreams into low impact sneakers, and to use them as a vehicle for communicating and promoting circular economy activities.

But as someone who has also studied LCA I find it a little deceptive that you do not inude the transportation costs associated with the products. Sending wool grown in NZ to Italy for treatment before sending to China for manufacturing would surely increase the carbon footprint of the products.

Also, I am concerned about the real impact of producing wool. Several texts suggest it taken 10,000 litres of water to produce one kg of wool. As consumers I think it is important to consider ALL environment tal impacts, not just the ones bra d's hand pick to communicate.

And while I really admire your mission toward producing materials with a negative carbon footprint, is in not worth upcycling material streams we already have instead of creating something new?

I hope you can address these questions.

All the best,

Ben.