SamEwen

It was an interesting moment. I was in DC pitching work to Discovery Channel and stopped in a Baja Fresh for a bit of food before coming back to NY and I looked up and they had CNN on and it was showing the bomb squad in boston removing and blowing up one of our signs. We freaked out, called our client, called the police in all 10 cities to let them know it was not a bomb and then waited to see what was doing to happen.

HA, oh no. They wanted NOTHING to do with us after that. But we did a lot of work for other companies after that, while not as attention getting, still made me proud.

To be clear. The guys you saw on TV where the local guys we hired to put the signs up, that wasn't me. I am always amazed at how out of control it got. 6 hours after it was proven just to be marketing and we had worked with local police to verify all locations and after they had blown one up, they still kept not only the city but the Charles river closed down. Yeah, it was crazy. Irresponsible? In hindsight yes, it could have been done differently, but I do believe the reaction was far greater than the intent. Who would put a bomb up, with flashing lights, and a character giving the finger?

We had mapped out locations all around the city. We used rare earth magnets on the back so we needed metal to stick on to. So that was the main criteria. Probably this is also why things went bad, as one of our guys saw that the support structure for bridges are metal, he put one there, that is the one that got the first 911 call. You should have grabbed the one you saw, they were quite popular on Ebay for awhile.

I paid for he and his partner's entire legal case and guided them along the way. CN was going to pay for it all until the hair style press conference and then they walked away.