SA1L

Mmmm .. Lophraig

Thank you for the response. I wholeheartedly agree. Rational choice is somewhat of a crux in free market theory, and I just find that capitalism -while an excellent model for efficiency in some markets- is not an optimal solution for healthcare.

Your book, Predictably Irrational, led me to think of this perspective. I really enjoy reading your work, thanks for posting.

Dan, huge fan here. Have you given any thought to writing about consumer healthcare decisions and how we make them (Americans anyway) As you know, the US healthcare system has been trending towards 'consumerism' under these high-deductible health plans. Trouble is, there's no information available to buyers on quality and price.

Even if there was, can people truly make healthcare decisions that would improve efficiency in healthcare markets? When it comes to our health, do we make decisions that would promote an efficient free market in healthcare?

Detractors will say that the consumer decision is made 'at the kitchen table', when they buy the insurance plan, but the complexities of healthcare payment and plan benefit design confuse most people.

Love your work, thank you for posting here. I now get to read all your other responses.