S0larCode

Something close to it: http://en.wikipedia.org/wiki/Criticism_of_Facebook

EDIT: For people unfamiliar, just search 'Quinnspiracy' on knowyourmeme.

What do you find is the most effective way to structure a game? Something like Unity? A custom method?

Structure as in what each individual code unit controls, whether it be items or Scene Objects (Unity) or whatever other systems may arise.

edited.