Rob_Ockham

You mentioned that you got lucky on your first Kickstarter, but I imagine it was a lot more than luck!

By that, do you mean that you got a lot of organic Kickstarter backers right from the start? Did you also bring a big audience to Kickstarter with you? And finally did you do some paid ads too?

And thanks for the link to your blog piece - I shall give it a read. 🙏

I've done quite a mixture of things. Which is something I don't recommend as building a consistent audience is so powerful.

My last three projects have been playing cards, although only one you'd really call a 'game'. https://www.kickstarter.com/profile/robhallifax/created

Nice one - that's great to hear. It must've felt amazing getting that success with your first project. Exactly what everyone dreams of and obviously a testament to you getting the product right!

Do you think the landscape has changed since then and these days it's harder to get organic success like that? My first Kickstarter was a similarly long time ago in 2015 and it does feel like the stakes have been raised when it comes to paid ads etc.

Inspiring to see you go from strength to strength!