ProbeerNB

I think you would be very interested in the model of the 'Dutch Postcode Loterij' (translates as: Dutch zipcode lottery).

People can subscribe to it (can't buy single tickets, its always a subscription), and the main monthly prize of xx million falls on a certain zipcode. And then everyone on that zipcode with a subscription gets a part of that prize (total prize divided by number of winning tickets).

Wanna see your neighbours win bigtime while you get nothing? The FOMO is really big in that one.

AMA.

Well, I'm Dutch (an inhabitant of The Netherlands). And I'd guess that almost all 17 million of us know about this lottery through extensive marketing.

It's one of the 2 big lotteries we have over here, the Staatsloterij (translates as state lottery) being the other one. That one works normally with numbers you have to pick yourself.

It's drawn every month with a jackpot of 1 million (plus smaller ones). But every new-years-eve, the drawing of the Postcode Loterij becomes a pretty big deal with a prize around 25 million. Aired on TV about an hour before 0:00, with some famous person or another going to that zipcode and giving people their cheques (if they wanna be on TV).

FYI, Dutch zipcodes are 1234AB, where the 4 numbers can be a whole town, or a certain neighbourhood in a city. And the 2 letters usually specify a street. So its mostly 1 street that wins, containing anywhere between 5-100 households. I just googled it; the Netherlands has 460.478 unique zipcodes.

I personally know of a person who's parents lived in the zipcode that won in 200x. That street contained 20ish households, of which a small majority had a subscription. I think it came down to 2 million and change per ticket. It created an economic divide between neighbours and a lot of jealousy. Eventually his parents and another couple moved, and a recently engaged couple broke up over it (she always wanted a subscription, he saw it as a waste of money).

And it's exactly that FOMO that the Postcode Loterij is banking on to get subscribers. Unfortunately, after the draw, it can create a lot of problems in a neighbourhood.

I really disagree with the model, and thus I don't have a subscription. Also because it's like 20 bucks a month.

Can bees recognize people by smell? (In this case, by the natural scent of my father, their beekeeper)? I know they hate strong scents tho, like deodorant or perfume.