You mentioned in "How to Make a Smart TV Ad" that you couldn't believe you were doing an episode on advertising. I found this odd because I am a marketer, and have always thought your work and the work of Behavioral Economics in general applies directly to my field. This got me wondering, what do you think the point of your work/this field is? What is the intended application of the findings?
OPs_Mom_and_Dad16 karma
Hi Dubner. Huge fan here.
You mentioned in "How to Make a Smart TV Ad" that you couldn't believe you were doing an episode on advertising. I found this odd because I am a marketer, and have always thought your work and the work of Behavioral Economics in general applies directly to my field. This got me wondering, what do you think the point of your work/this field is? What is the intended application of the findings?
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