NSNick

For lotto hounds, the local corner store is the casino.

My favorite is the Michelson-Morley experiment, which went about trying to measure the then-theorized 'æther', or substrate through which all matter traveled. It ended up leading to the conclusion that there was no such thing instead!

Economy of scale at work.

Reminds me of the World of Warcraft debuff you got for playing too long. Players didn't like it, so they changed nothing mechanically, simply called it a well-rested bonus that wore off, and players liked it!

Guess how you show you're actively trying to enforce a trademark. By suing people that violate that trademark.