While I cant speak for carpentry I will speak for general construction because I feel it applies to the whole industry. Being "very good" at your craft is only a fraction of what matters. The average consumer has a job they want accomplished, but they dont have a clue whats going on. They just want peace of mind that they made the right choice. Aggressive marketing techniques , embellishing your services, and convincing your client you are THE ONLY one they can trust is the key to success.
MrObviousCommenter8 karma
While I cant speak for carpentry I will speak for general construction because I feel it applies to the whole industry. Being "very good" at your craft is only a fraction of what matters. The average consumer has a job they want accomplished, but they dont have a clue whats going on. They just want peace of mind that they made the right choice. Aggressive marketing techniques , embellishing your services, and convincing your client you are THE ONLY one they can trust is the key to success.
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