Scott, I googled “Going” and you have to wade through dictionary definition websites, famous newspapers (like NYT) with articles including the word “going”, among other random sites. Do you all think you’re going to be the first website to come up when your name is searched? If not, are you first page? Scott’s cheap flights worked because the name includes the search term “cheap flights”.. is there going to be money spent on ads to help people understand the change? Seems like this is going to raise the cost of membership to pay for ad campaigns that are unnecessary in the first place. I know you’re too far down the road to switch back, but it seems like the customers are looking for the “why” on a complete rebrand, and just saying “I wasn’t comfortable using my name” isn’t a great reason.
MinimumWage1172 karma
Scott, I googled “Going” and you have to wade through dictionary definition websites, famous newspapers (like NYT) with articles including the word “going”, among other random sites. Do you all think you’re going to be the first website to come up when your name is searched? If not, are you first page? Scott’s cheap flights worked because the name includes the search term “cheap flights”.. is there going to be money spent on ads to help people understand the change? Seems like this is going to raise the cost of membership to pay for ad campaigns that are unnecessary in the first place. I know you’re too far down the road to switch back, but it seems like the customers are looking for the “why” on a complete rebrand, and just saying “I wasn’t comfortable using my name” isn’t a great reason.
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