MikeHfuhruhurr

Link for lazy people.

Norm MacDonald: Oh, listen, David, uh... Let's say a guy had a theory, all right?

David Hasselhoff: All right.

Norm MacDonald: A theory that he's devoted several years of his life to. And let's say he has a lot of evidence to back up this theory of his.

David Hasselhoff: All right.

Norm MacDonald: Now, don't you think it would just be common courtesy to help that guy out, you know, and not - not ruin his life?

David Hasselhoff: Listen, I don't know what you want me to say here, pal.

Norm MacDonald: Oh my God, here, I'll write it down. [searches his pockets for a pencil, finds one, scribbles something on a piece of paper and gives it to David] Here! Say this!

David Hasselhoff: [puzzled, reads from paper] "Germans love me."

there's always money in things that make people's banana stand.

What are you doing, step-hermano?!

Maybe don't try to make any money, at least at first

Already done!

It's a team put together to use nudge theory in a specific field.

Short version of nudge theory: positive reinforcement and indirect suggestions to try to achieve non-forced compliance, rather than legislating or direct enforcement of rules.