LoctiteGel

Why don't the hotels cater to locals (or do they?) in an effort to get better viral marketing? I travel quite a bit for work, and every time I get on a plane to come home, the person sitting next to me immediately start asking me for recommendations for shows to see, hotels to stay at etc.

Is there a secret handshake or sign up page? Aside from the offer that Cirque runs each year, I've never seen locals offers advertised.