Highest Rated Comments


JumboShock7 karma

Have the producers that hire you ever considered jazzing the subtitles up a bit? Maybe use some of the r/HighQualityGIF techniques so text tracks with a characters head or otherwise is more immersive with the viewing experience? (see this masterpiece by u/lukabob for subtle use of tracking text: https://i.imgur.com/MxWcYgo.gifv) Could make for a more dynamic experience instead of the consumer just looking back and forth trying to keep up with both the text and image.

JumboShock5 karma

He's saying that as an agency he is trying to buy and sell eyeballs. Buy low, sell higher to someone who can get value out of the audience.

Explanation of Arbitrage: Arbitrage is characterized as earning disproportionate profits, but is frequently associated with buying something undervalues and immediately flipping it to earn profit. Take the example of buying gasoline. You can buy gas and hope the price rises over time, or you can buy gas in Michigan where it's cheap and sell it in NYC. Now, in cases where you have to physically move a good then there is a cost associated with executing the arbitrage and that is the reason there are not uniform prices everywhere for mature markets like gas. As an aside, McDonalds famously takes advantage of arbitrage in the price of pork: when pork drops below a certain price threshold they start buying it up and selling McRib sandwiches, which only become profitable at their price point when pork is cheap and that is the reason they seemingly spontaneously come and go on the menu.

TL;DR Now, that was WAY too much information, but the point is that there is indeed profit to be made in SEO, and it's very valuable for many business, but he's saying there are pockets of social media that are significantly undervalued at present. He can go to some 14 y/o Snapchat wunderkind and can leverage the social media reach at a disproportionately cheap price because it's not a mature market and people haven't yet really cracked how to price, engage with, and execute marketing campaigns through social influencers.