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ISayWooHoo3 karma

How do you see the role of technology in scaling up your company? i mean, you obviously have some sort of CRM to keep track of which customers like which type of beer - but it would be good to understand how you use this (if it's not your "special sauce"), and how much is done by people (e.g. if someone says they don't like belgian blonde, how do you know what to pack or not pack, what to order or not order from suppliers etc)?