IMTonks

http://www.reddit.com/user/IMTonks

Highest Rated Comments

IMTonks80 karma

  1. Were you surprised that the production team got audio recordings of your conversation with Allen when everything hit the fan? Also, are you two still working together, not working together on good terms or not working together on bad terms? (I don't remember seeing him in the last bit of the series and Joel McHale didn't interview him so I was curious.)

  2. Do you think the producers did manipulative things to get the interviews they did? At least two interviewees seemed clearly drunk, with a visual clue or two to make it seem like the team got them drunk beforehand to get the sound bite they wanted.

IMTonks62 karma

SantaCon has entered the chat

IMTonks31 karma

Totally irrelevant, but I think Dry January gets a whole new segment of drinking customers who never order cocktails out trying mocktails that could still be valuable to keep in mind. Non-drinkers know that Dry January leads to special cocktail menus and might show a change in purchase behaviors too. With more Zoomers drinking less or not drinking at all going to be a drip in consumer interest in $17 Old Fashioneds and more in a $6 N/A shrub or $9 alcohol-free beverages that are built by knowledgeable bartenders.

Huge marketing opportunity in the past and next 5 years with this part of the industry. With more celebrities repping alcohol-free wine/spiritless "spirits"/beer it's only going to be a continuing trend. I wouldn't be surprised if kid-centric "princess for a day" type places trying to make kids feel special and grown up already offer some sort of menus like this. Everybody can get shrubs as easily as a Shirley Temple, and depending on their state's liquor law verbiage and how the specific product is made the business might be able to get the alcohol-free beer/wine on the menu without needing a liquor license.

IMTonks9 karma

I think you have your April Fool's Day campaign to plan. Hope you know Photoshop!

IMTonks5 karma

Oh my gosh, thank you for this resource! I haven't had eyebrows in 16 years because of reich, and it's improved a bit in the last 2 months but this. Would definitely help me kick it!