HelloMyNameIsDr

Given your extensive experience, would you say that as an entrepreneur you would prefer to build your own brand over selling your product under an already existing brand that you dont own? i guess what I am trying to get to is when you are in the early life cycle of building a product would you want to pickaback on pepsi's name even if your product is unrelated or would you build your own?

despite the fact that you do not own the brand that you adapt and with that the exclusivity?