Hey Burnie, thank so much for doing this. I've been a huge fan of Rooster Teeth since a buddy of mine introduced me to RvB in 2008, and it's been amazing to see how much things have changed since then (I can't even begin to imagine what the growth was like before then).
You mentioned on a recent podcast how the focus nowadays seems to be on the number of views a video gets or the number of subscribers a channel has, and it's actually a shame because part of what makes social media great is the interaction you can have with fans and viewers. As a company, Rooster Teeth has always been incredibly connected with the community to the point where it is actually a part of the community, rather than existing outside of it like other types of communities centered around a person/organization/youtube channel (if that makes sense?).
My question to you is with the constant pressure from external sources to increase viewership, increase subscribers, get more likes, etc. how do you as a company maintain the level of commitment to the community that you do? In other words, what conscious efforts do you take to ensure that you are a connected part of the RT community, rather than existing outside of it?
Regardless of whether you answer this question or not, thank you so much for everything you guys do!
DrHampants5 karma
Hey Burnie, thank so much for doing this. I've been a huge fan of Rooster Teeth since a buddy of mine introduced me to RvB in 2008, and it's been amazing to see how much things have changed since then (I can't even begin to imagine what the growth was like before then).
You mentioned on a recent podcast how the focus nowadays seems to be on the number of views a video gets or the number of subscribers a channel has, and it's actually a shame because part of what makes social media great is the interaction you can have with fans and viewers. As a company, Rooster Teeth has always been incredibly connected with the community to the point where it is actually a part of the community, rather than existing outside of it like other types of communities centered around a person/organization/youtube channel (if that makes sense?).
My question to you is with the constant pressure from external sources to increase viewership, increase subscribers, get more likes, etc. how do you as a company maintain the level of commitment to the community that you do? In other words, what conscious efforts do you take to ensure that you are a connected part of the RT community, rather than existing outside of it?
Regardless of whether you answer this question or not, thank you so much for everything you guys do!
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