DadJokesAndGuitar

Hey Scotts Cheap Flights team, thanks for everything over the years. We’ve used your emails to travel cheaply to Paris, Croatia, Japan, and many domestic destinations.

Since you’ve given me so much, I think I owe you some honestly here. I have a strong positive brand association with “Scott’s cheap flights” and honestly I don’t love the new name “Going.” “Scott’s cheap flights” was easy to tell people about. I think “Going” is too generic and it’ll be harder to find for people via word of mouth. Regardless though I’ll remain a loyal customer.

Is there anything else that unites you guys that could be prepended to “cheap flights”? What would you say most Going employees have in common?

Great to hear! Excited to see what you guys come up with next, I’m sure it will be awesome.