Chiri-Theoden

The messaging is that these people are either backed by a marketing team or are themselves a group of marketers that also happen to have a band.

No one can do what’s been outlined here without either having insane institutional support, a lot of cash on-hand, or absolutely no fear of crippling debt (along with good enough credit to get a loan to go with that lack of fear).

Not to mention that running a multi-media campaign of this scale for as long as they’ve done it is beyond a full time job if it’s just 1-3 people doing all the work (like OP wants to make it seem). I don’t see how this is really helpful or feasible to anyone that isn’t already in a pretty good place.

I mean, they started the campaign with 3k in their email list. That’s very much not nothing, and it’s only a small piece of weirdness that is this post.

This seems more like a guide for a regionally successful act with a pretty sizeable (if localized) fanbase to try and break through to some sort of national audience/national success. Not a guide for those who are truly just starting out or trying to grow from scratch.

How much of this is truly viable for “aspiring musicians?”

As someone who works in marketing and also has a band, the things these people are doing require a fucking lot of money. Their ad spend alone, according to OP, was up to $2,400 a day, which doesn’t even factor in any of the physical elements they needed to produce, the email marketing software/service, some kind of CRM, and so on and so forth.

These people are either marketers in their day jobs and are taking advantage of the tools and expertise from that to (very expensively) promote their band, or they’re being bankrolled by some company/label/marketing agency that is using them as a test case for organic growth in the music industry.

None of which is feasible or helpful to “aspiring musicians,” unless they’ve got insane connections, lots of money, no fear of debt, and the knowledge of how to even plan and execute such an absolutely massive marketing campaign.

The best part of those services is that I get sent every really low-prices flight from my home airport, which allows me to book trips based on cheap flights as opposed to waiting months or potentially years to get an optimal price to a “target” destination.

Obviously if I’m just booking flights for regular, scheduled travel Google Flights is more than good enough, but for someone who likes to take their vacations spontaneously and isn’t very picky about the destination, I love getting the option to see places I’d never think to travel to. And I’m obviously way too lazy to consistently search for under-priced flights on a regular basis, so it’s turned into a great deal for me, personally.

As far as your blogs showing up highly on Google, are you actively practicing any SEO/do you contract someone to help you with that? Or are you just answering such specific and unique questions that you’re ranking highly naturally? Ranking highly on Google search results is definitely one of the best “passive” marketing tactics out there, for sure, and if you’ve been able to crack the code for that without any real, concerted effort, that’s both an impressive feat for you and something that gives me hope in the changes Google is making to its search algorithms.

“Make sure you give us website clicks and streaming revenue before you decide you don’t like how we’re a marketing team disguised as a band, please! Hate-produced metrics are still metrics!”