CarlsbergGreenIdeas

Simon

It will be produced in such a way that it will not degrade until well after the content has been consumed...

Or so we hope, as it will probably be a commercial disaster if it degrades on the shelf...!

Kristian

I am glad you are interested and generally courious. The fibre solution is my passion and I am working hard on developing it every day.

There are a lot of open ended questions in you post. Generally, we ourselves, are asking a big question to the society we have created. Generally, as I understand it, the legislation does not take into account, that some people might not hand in bottles or whatever they are carrying. Therefore, the standards for compostability are only directed at industrial compostability. We want to take this behaviour into account, but we will also strongly point out, that it is the plan and goal for the bottles to be collected centrally.

Landfills are a very irritating and challenging way of getting rid of waste. In a landfill you strive to keep it dry to prevent ground water contamination and foul smelling. However, keeping it dry also prevents biological degradation, and if you got to biodegrade and compost you would not be able to use the soil for anything because it would be contaminated by a lot of non-degradable trash.

The question about the pacific or the other waste systems is a bit open. We have been focusing on meeting the requirements for collection since it will be the main plan for the bottles after use. But it will be a goal for the fibre products to be able to compost under most conditions found in Nature.

Simon

First of all it should always be collected to avoid trash (or branded waste) as I call it...

We will make the bottle so that it will offer the beer a long enough shelf life to be sold before degradation. After that, for industrial composting, there must not be identifiable pieces of the bottle after 6 months.

So in short, after the beer is consumed, it must not take more than 6 months for the bottle to degrade under the right circumstances...

Simon

The refillable glass bottles that are used in many markets is definitely a highly sustainable solution, as they are refilled up to 30 times in some markets (such as in Denmark)...

We are not saying that the Green Fiber Bottle will replace all packaging types, however it will offer us an opportunity to reach different consumers that might prefer the wood-fiber packaging and also reduce our reliance on fossil fuels, as wood is a bio-based material which in its essence is renewable...

We want the bottle to be recyclable, so that it can be collected and used for something else, however, we are not done with the development yet...

Do you prefer glass?

Simon

When its ready you will find out! However, if I tell you that it will keep your beer cold for longer, would that be a plus?