Brianschildt

A couple of things I believe, we are based In Europe for one thing, but the main difference is that we have created our own index, and not is a meta-search engine. This gives us independence and more control over ranking feed back options etc. a bit more about search engines here

No one can see your search on findx, not even us. This said, your ISP will be able to see that you are connected to findx, but not what you search for.

We have around 2 billion pages in the index, and capacity for at least the double. Keeping up with Google has various aspects to it. On computerpower we can't, but we aim to deliver relevant results, and to do that we don't need to match the computer power.

We use our own quality rating as one parameter. We find linkfarms, malware and spam sites and has taken some rough decisions on the major one. We are definitely looking into more ways to algorithmic remove or give penalties to those kind of sites - but need to mature it more before we can share the details.

Bing is really good at porn... I think... - we have not put any effort into porn or any other subject. Safe search is available to remove violent and adult content from your results. If we have indexed a webpage you can find it. We havn't stats on porn as such - but make a search and try it out.

Do you think we should avoid or include porn results?

We see privacy as competitive advantage, here is the opportunities we have in scope for monetising.

Contextual ads from partners

We've started out with a well known model; Displaying ads related to the search queries. When you search for Tennis, we can show you an ad for a pair of tennis shoes - no need to know your previous searches for that.

Affiliate deals

We are affiliates of some of the larger online shops, and may attach our affiliate ID to the links you see in our search results (clearly marked with a green "Aff" icon). If you decide to buy something from our partner’s site, we get a small commission that helps us to continue providing our services to you. We do not receive any information about what you buy.

API access - Business to business

Since we have our own index we have the option to offer paid API access, and we are planning to start offering that end of 2017 or early 2018.

Future opportunities

Following the market closely and researching if people are willing to pay for a privacy focused service, especially on mobile devices, might be an option, but it is too early to say. Among the ideas we discuss is an ad-free mobile app.