Bocote

Ditto, we don't want to see irresponsible owners throwing away their Stegosaurus because they're no longer small and cute.

Is there an example of a paint that has a very nice colour but didn't sell well because it had a bad name?

Or, how do you estimate the impact of the paint's name on its sales?

awww :(

I understand that this isn't the focus of your field, but just out of curiosity; say if we were to make Mars habitable for humans, do you think we have to first make soil on Mars to host some microbes?

I always thought it would be interesting to sends some soil microbes and see how Mars changes.