Bbaum950

Not to be a dick, but OP has been brewing beer for 30 years.... And hasn't been on a college campus where kids my age would kill for this stuff. As a fitness centered student at a big time sports school, kids would love to feel like they're doing less harm to their bodies and actually recovering from the added benefits of protein synthesis brought on by the supplementation in the beer. If this doesn't catch on, I'll be very very surprised. Our current mental state as health conscious individuals revolves around consuming things that are conducive to training at a high level. I personally run 80-90 miles per week, and would feel a lot less terrible about consuming a few of your fortified beers than, say, a couple blue moons.... Based on the fact that I can at least tell myself is doing something worthwhile in my body. You're doing the only thing you need to with your marketing, and that's giving health c conscious people a reason to use your product

That would be a good bet. I personally would put together some type of informational handout/video describing that you're not trying to play into a fad styled niche and that you just want to give someone a product more tailored to their lifestyle that has two distinct uses. I would really just focus on coming off as honestly as possible. Marathoners and ultramarathoners always harp about the recovery benefits of beer due to the carbohydrate content, and collegiate athletes are no different. If you can explain in the simplest form that it can be beneficial if used in moderation, you could already corner the market. Sponsor a local 5k and offer samples and some info on the product and work your way up from there. Get as involved as possible with local running events as you could set up a booth and get some cheap exposure while testing your product with the general population