ArchCypher

Allow me to take this one OP.

Sexism is bad, "joking" about someone's disability isn't fooling anyone-- we can all still smell the asshole through the frebreeze, and you should feel bad. So kindly fuck off, thanks.

Carry on OP.

ahem

I don't know about you, but my files are in my butt anyway!

This is why

Don't forget the extreme saturation and brand recognition of LEGO -- most people will never even think to go buy knockoffs on Amazon when every Walmart/Target/Best Buy in America has a shelf full of LEGO kits they can buy.

And even if they are searching for something specific, they'll search for "lego xxx."