AnimalKingTurret
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So my thinking about Komen is that advertising works, that's why companies do it. But the object of advertising is to make money. Komen is a nonprofit, so owners don't get more money if the business makes more. If they had a 'profit' mentality - i.e. maximize dollars spent on research, they'd do a lot better.
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Is operant conditioning used in training, i.e. race with other horses and reward the horse when it wins?
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