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A-Yugen2 karma

So how far into the process of designing a game do you decide it's in a state fit to display on kickstarter to judge its market?

Does it depend on the concept? Do you get it out there early when it's still mostly just an idea, and then try to meet the your customer's expectations, or do you wait until it's mostly a finished product?

Also do you make the kickstarter pages yourself or do you outsource that to a marketing specialist?