I am Jerry Stritzke, CEO of REI and we’re closing all of our stores on Black Friday. Ask me anything!
My short bio: Hi Reddit. I’m Jerry Strizke, CEO of REI. You might have heard about us recently when we announced that we would be closing all of our stores on Black Friday this year. We’re paying our 12,000 employees to take the day off and we’re encouraging them to opt out of the Black Friday madness and spend the day outdoors with loved ones.
I have my team here helping me answer questions, so go easy on me. I’m new to reddit and have already learned the hard way that /r/Trees isn’t about the great outdoors.
Special thanks to /r/CampingAndHiking for sharing some questions in advance, so I’ll start with some of those.
Ask me anything!
EDIT: Wow. It looks like this AMA really took off last night. I appreciate the honest dialogue here and believe me when I say I'm listening.
When I signed off yesterday at 6PM PST, this AMA only had 300 comments and I did my best to make sure all the top questions were answered (as well as some fun and obscure questions). We knew that coming into reddit was a new frontier for us with a certain amount of risk, but I want you to know we're committed to this community and to being honest about REI. I see a lot of value in hearing from our employees and members in a candid and anonymous setting like this. Thank you for the good conversation and holding us accountable.