likesinatra

Man, that boo box scene fucked me up as a kid. They don't make kids movies like that anymore (at least, not to my knowledge) and that's a bad thing. You need movies to push the boundaries a little bit. Gives the young kiddos a taste of the real world.

One minute you're up, the next minute Smee is shovling scorpions on to you in the boo box while you screech in agony. Real shit, you know?

Hey Ryan, I am always blown away by how much you seem to accomplish in such a short amount of time, while juggling media appearances, your own company, a farm, and a baby (congrats!). My question is, what does your "ideal day" look like when you're busy writing a book?

Ah yes, Nostalgia.

My first job, I was in-house at a fur company, with this old-pro copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is new. Creates an itch. You simply put your product in there as a kind of calamine lotion. But he also talked about a deeper bond with the product. Nostalgia. It’s delicate, but potent.

Teddy told me that in Greek, “nostalgia” literally means “the pain from an old wound”. It’s a twinge in your heart far more powerful than memory alone.

This device isn't a spaceship, it’s a time machine.

It goes backwards, forwards, takes us to a place where we ache to go again. It’s not called the wheel. It’s called the carousel. It lets us travel the way a child travels. Round and around, and back home again, to a place where we know we are loved.

In line with the lessons within Trust Me, I'm Lying, what marketing strategies would you suggest for a new business starting in an entrenched industry (think legal, accounting etc.) - assuming they are willing to deviate from the status quo, but do not have a lot of capital? What is the best way to set yourself apart and get eyes on your business?

PS. I'm a big fan of all your books and already grabbed my copy of Ego. Please never stop writing.