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Why is Vice's website filled with stupid, weird articles alongside awesome stuff like what you're doing?

I'm not asking for specifics, because I know giving them would defeat the purpose, but have you ever ignored something that would have been big news for any reason. This could be something like: "obama hasn't quit smoking, this would be big news but its not relevant to his presidency" or "the NSA is spying on us all, this is necessary for our security and the public outcry would be unfounded." All I want is a yes or no.

How does it feel to be one of the pioneers of a genre that will probably last for centuries?