Comments: 460 • Responses: 36 • Date: 2017-02-06 17:30:19 UTCsource
ProAztec2 karma2017-02-06 17:35:29 UTC
What was the biggest eye opener when starting your own business?
View HistoryShare Link
Alex21507 karma2017-02-06 17:55:42 UTC
Probably the fact that it wasn’t as smooth of a road as I imagined it to be, and that particular eye opening moment came after 2 months of running our business without any income. From hearing success stories from other brands and how easy it seemed to be, I imagined that all of our products would be sold within the first week of launching. But, it didn’t quite work out as we imagined.
passnote2 karma2017-02-06 18:56:18 UTC
Could you shed some light on your marketing strategy? E.g. what mediums did you use to advertise? How effective were they? How did your marketing strategy change over time?
Alex21506 karma2017-02-06 19:34:02 UTC
Anything from personally handing out informational flyers at the middle of an intersection in Downtown L.A. to walking inside Yoga studios and speaking to the Yoga instructors and their students. Furthermore, we even did door-to-door marketing to spas in the greater Los Angeles area. Also ranging from getting Instagram posts from Instagram accounts that have over million followers to Google and Facebook Ads.
The most effective method of marketing came, when we sent our products to people who gave their honest opinion. Whether it was a blog or a youtube video. To answer your question, the most effective method of marketing for us has been word of mouth. People who have used our tea, recommended to their friends and family and we have been seeing increase in visitors and sales.
passnote2 karma2017-02-06 21:30:13 UTC
Just wondering as of now what are your future plans for your business?
E.g. Hope to expand production/company size to cater for future demand? Or to look towards expand into more diverse tea products?
Alex21500 karma2017-02-06 22:29:47 UTC
We are looking towards expanding production and company size. We would be increase the selections but we would not be expanding to offer diverse tea products, because we focus on relaxation teas.
turbogoon1 karma2017-02-06 17:50:01 UTC
How did you initially fund your start-up?
Alex21509 karma2017-02-06 17:59:47 UTC
Initially, both our Co-Founder and I agreed upon a specific amount to fund our start up. It was $5K each at first, but when we realized that we were overpaying for everything and we weren’t making any sales, we each started to go deeper into our own respective savings account. Prior to starting our business, we were working full-time in the banking industry.
Copyright © 2014 BestofAMA.com, All rights reserved.
reddit has not approved or endorsed BestofAMA, reddit design elements are trademarks of reddit inc.