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I am Sam Sheffer. I'm the social media manager for The Verge. Ask me anything!
Reddit! Hello! My name is Sam Sheffer and I work for a website called The Verge, where I manage our social media accounts, including Snapchat and Periscope.
There was a request for me to do one of these, so I'll be here for an hour or two answering as many questions as I can. Ask me about my job, my 'gold' Apple Watch, skateboarding, sneakers, life in NYC, or anything at all. BEEF!
Proof: https://twitter.com/samsheffer/status/595619032012816384
Edit: alright, been going for over two hours. Gonna get back to work and answer the rest later. Thanks everyone!
samsheffer4 karma
GOT A LONG LIST STARBUCKS LOVERS.
Hi. FTHS was the best years of my life, better than college for sure.
Edit: and thank you — who are you?
Andz200zx3 karma
Hey Sam, the gold Apple Watch is beef! Will there be more Verge stuff with Casey Neistat involved?
PS love the vergecast
thisismyaccountclean3 karma
Hey Sam. From the perspective of brands, and non-human social media accounts, how is the feedback you're seeing on Snapchat different than other social networks?
samsheffer0 karma
People really feel like they're connecting deeply with us as people. It's fascinating.
pm_your_dick_pic_plz2 karma
Hey Sam,
Beef or bust?:
- WWDC AppleTV rumors
- 3rd party apple watch bands
- your mom's home tv.
samsheffer4 karma
Beef, I'm excited for WWDC, it's my favorite event of the year (besides CES). Ehhhh beef. It's actually beef.
Throwaway1144bvm2 karma
Would you rather fight 100 duck sized horses or 1 horse sized duck? Also what is your favorite star wars film?
samsheffer3 karma
1 horse sized duck.
I need to re-watch all of them, I don't have an answer for you :(
Goodlife071 karma
Hi Sam!
What's your favourite YouTube video? Besides the Casey Neistat Apple Watch one :)
samsheffer2 karma
MY FAVORITE YOUTUBE VIDEO?!
That's such a hard question to answer. This one is pretty amazing: https://www.youtube.com/watch?v=OYa3V7GIizI
thatrugbylad1 karma
Hi Sam,
What is the origin of your trademark "Beef or Bust" or #Beef rating system?
HypeCheck
samsheffer2 karma
Beef or bust was actually a thing Chris genuinely made up after a meeting once.
The words beef or bust had already been in existence but the rating system / snapchat show was derived by Chris Ziegler.
Edit: I should note: beef was a word that my friend Evan Rodgers used to describe something 'cool' or 'dope' or 'awesome' and bust was a word that one of my younger brothers used to describe something as 'awful' or 'bad' or 'lame'.
natlungfy1 karma
Hi Sam! Any advice for aspiring tech journalists? (With majors in journalism and Computer Science)
samsheffer8 karma
Haha, oh man.
Write. Just write. Start writing. Write something every day. Writing is a skill that you develop with practice. It's like anything else.
If you want to be a tech journalist, that probably means you're interested in technology in a general sense, but it also probably means you have specific niche you're interested. Figure out what makes that fire burn, and feed it with words.
socca11571 karma
Hi Sam, How did you meet Casey Neistat? Are you in any of his other videos?
samsheffer5 karma
Over the internet! And nope, just 'How to turn your apple watch gold' and the vlog.
(Watch vid) https://www.youtube.com/watch?v=MMF9I_9DAcs
HeyCharlieBall1 karma
Hi Sam,
Do you work closely with Traffic analysts in measuring which social media platform provides the most click traffic to The Verge. Which platform brings the most traffic?
Starbucks_Lovers3 karma
Damn, a guy I graduated high school with is doing an AMA on Reddit? I never thought I'd see the day. Not a question, but glad to see you're doing well, dude.
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