Damn, a guy I graduated high school with is doing an AMA on Reddit? I never thought I'd see the day. Not a question, but glad to see you're doing well, dude.

GOT A LONG LIST STARBUCKS LOVERS.

Hi. FTHS was the best years of my life, better than college for sure.

Edit: and thank you — who are you?

Hey Sam, the gold Apple Watch is beef! Will there be more Verge stuff with Casey Neistat involved?

PS love the vergecast

Thank you! I sure hope so — Casey is a legend.

Hi Sam. What spread do you prefer to put on bread?

Nutella.

Hey Sam. From the perspective of brands, and non-human social media accounts, how is the feedback you're seeing on Snapchat different than other social networks?

People really feel like they're connecting deeply with us as people. It's fascinating.

Would you rather fight 100 duck sized horses or 1 horse sized duck? Also what is your favorite star wars film?

1 horse sized duck.

I need to re-watch all of them, I don't have an answer for you :(

Hey Sam,

Beef or bust?:

• WWDC AppleTV rumors
• 3rd party apple watch bands
• your mom's home tv.

Beef, I'm excited for WWDC, it's my favorite event of the year (besides CES). Ehhhh beef. It's actually beef.

Hey Sam, orange jello, or chocolate pudding?

Come on chocolate is that even a real question who is this guy?

Who is your favorite skater, past and present?

Rodney Mullen baby.

Hi Sam!
What's your favourite YouTube video? Besides the Casey Neistat Apple Watch one :)

MY FAVORITE YOUTUBE VIDEO?!

That's such a hard question to answer. This one is pretty amazing: https://www.youtube.com/watch?v=OYa3V7GIizI

Any social media marketing tips?

Be yourself, don't be cheap, know your audience.

Hi Sam,

What is the origin of your trademark "Beef or Bust" or #Beef rating system?

HypeCheck

Beef or bust was actually a thing Chris genuinely made up after a meeting once.

The words beef or bust had already been in existence but the rating system / snapchat show was derived by Chris Ziegler.

Edit: I should note: beef was a word that my friend Evan Rodgers used to describe something 'cool' or 'dope' or 'awesome' and bust was a word that one of my younger brothers used to describe something as 'awful' or 'bad' or 'lame'.

What is the concept of "thirst" ?

¯_(ツ)_/¯

Hi Sam,

Do you work closely with Traffic analysts in measuring which social media platform provides the most click traffic to The Verge. Which platform brings the most traffic?

I do. Facebook and Twitter drive healthy amounts.

Hi Sam, How did you meet Casey Neistat? Are you in any of his other videos?

Over the internet! And nope, just 'How to turn your apple watch gold' and the vlog.

(Watch vid) https://www.youtube.com/watch?v=MMF9I_9DAcs

(vlog) https://www.youtube.com/watch?v=A5L4Fx00-SQ

Hi Sam! Any advice for aspiring tech journalists? (With majors in journalism and Computer Science)

Similarly:

/#AdviceForYoungJournalists, beef or bust?

Haha, oh man.

Write. Just write. Start writing. Write something every day. Writing is a skill that you develop with practice. It's like anything else.

If you want to be a tech journalist, that probably means you're interested in technology in a general sense, but it also probably means you have specific niche you're interested. Figure out what makes that fire burn, and feed it with words.

Hiiii Sam. Reddit-beef or bust?

buh buh buh beeeeefffff

SAM I LOVED YOUR HAIR, WHERE DID IT GO????

I have it. http://t.co/ZBw0ddc3rY